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Going Places, Making Choices

The Going Places, Making Choices program is an education curriculum concerning the environment, transportation, and the role that today's youth will play both now and in the future. The program is for seniors enrolled in American Government Courses in county high schools.

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About Pajaro Valley TMA

The Pajaro Valley Transportation Management Association (PVTMA) is an organization that focuses primarily on the promotion of alternative modes of transportation. Formed in 1994 as a public-private sector partnership, the PVTMA works to address transportation related issues that influence the economy, politics and quality of life, particularly in the Pajaro Valley. The PVTMA was initially established in response to the potential adoption of mandatory Trip Reduction Ordinances in the early 1990’s. The PVTMA is an affiliate organization of the Pajaro Valley Chamber of Commerce.

Legislation barring mandatory trip reduction ordinances passed in 1995 has shifted our focus to developing and offering incentive and education based programs and activities to area businesses, and the local community as a whole. The PVTMA’s mission is to provide the community with alternative transportation support services, as well as information, education, and advocacy with regard to improving traffic congestion and air quality through the reduction of single-occupancy vehicle trips.

Initially, the main focus of our organization was to work with local employers and employees in reducing commute oriented trips in our area. However, in recent years, the PVTMA has extended its focus to also promote traffic, pedestrian and bicycle safety, as well as to represent transportation concerns of the elderly and disabled, children and young adults in our local community. As a result, we have expanded our education programs and committee work to represent not only local businesses but the community as a whole.

An active Transportation Management Association in South County is essential to the maintenance and promotion of transportation safety and efficiency, and the promotion of alternative transportation in our area. The Pajaro Valley community is distinctly different from its neighboring communities, both socially and demographically. As a result, transportation concerns in the Pajaro Valley are different than those of residents in neighboring communities. The PVTMA is the primary agency in South County that provides transportation-related services, professional support and information to local businesses and the community. The goals and activities of the PVTMA are in line with many of the goals and policies of the Regional Transportation Plan, including:

“1.3 Improve road and transit efficiency by increasing vehicle occupancy and transit ridership, and by providing cost-effective specialized transportation services.”

“3.4 Encourage transit-oriented development and provide alternatives to automobile commutes by linking land use decision with transit, bikeway, pedestrian and park and ride investments.”

“5.2 Give high funding priority to pedestrian, bicycle, and other alternative transportation mode improvement (programs) that serve students.”

PVTMA Committee Participation

(for each committee, the PVTMA is a voting member attending monthly/bimonthly meetings)

Interagency Technical Advisory Committee: Committee shares information on local, state and federal transportation programs, transportation planning efforts, and transportation project implementation.


Elderly and Disabled Technical Advisory Committee: Committee provides input on equitable and efficient provision of specialized transportation services for seniors, people with mental and physical disabilities and low income individuals.


Pedestrian Sub-Committee of the E/D TAC:
Sub-Committee priority projects include developing a Pedestrian Access Report, mapping pedestrian facilities in urbanized areas of all local jurisdictions, and promoting curb cuts near transit and Para-Cruz stops.


Santa Cruz County Community Traffic Safety Coalition: Coalition mission is to reduce traffic-related injuries, while promoting the use of alternative modes of transportation. The primary focus is on bicycle and pedestrian safety issues. The Coalition educates all road users in safety practices to decrease the risk and severity of collisions, and advocates for improved conditions to make all methods of transportation safer.


Watsonville Pedestrian and Bike Safety Sub-Committee: Sub-Committee works to facilitate goals and advocates for law enforcement to increase helmet use and promote safe bicycle behavior in the South County Area. This committee conducts outreach by participating in various community events.

AMBAG-Transportation and Air Quality Region-Wide Marketing/Promotional Campaign: Tri-county committee to coordinate commute alternatives outreach campaigns in Monterey, San Benito, and Santa Cruz counties. The campaign pools regional resources for alternative transportation promotion and marketing, thereby maximizing their return.

Action Pajaro Valley Advisory Board: The mission of Action Pajaro Valley is to create a positive future for the residents of the Pajaro Valley by facilitating an ongoing collaborative process for planning, informing and serving as a resource for the community.

Pajaro Valley Chamber of Commerce Government Affairs Committee: Committee identifies and reviews all governmental and transportation uses that impact the success of Pajaro Valley Businesses and Agriculture, and formulates and implements action plans for those uses.

PVTMA Ongoing Community Event Participation

• Ongoing booth sponsorship and participation in Day of the Child, Watsonville Fourth of July Celebration, Monterey Bay Strawberry Festival at Watsonville, and local Chamber of Commerce Business Fairs.

Bike to Work South County: Sponsor annual events and attend planning meetings prior to event. Also help with coordinating breakfast site in downtown Watsonville. Currently our agency is assisting the Bike to Work agency in planning for the upcoming Fall Bike To Work Week 2006.

 

pvtma1@aol.com
831-763-7665
P.O. Box 1748 Watsonville, CA 95077

 

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