About Pajaro Valley TMA
The Pajaro Valley Transportation Management Association (PVTMA)
is an organization that focuses primarily on the promotion of alternative
modes of transportation. Formed in 1994 as a public-private sector
partnership, the PVTMA works to address transportation related issues
that influence the economy, politics and quality of life, particularly
in the Pajaro Valley. The PVTMA was initially established in response
to the potential adoption of mandatory Trip Reduction Ordinances
in the early 1990’s. The PVTMA is an affiliate organization
of the Pajaro
Valley Chamber of Commerce.
Legislation barring mandatory trip reduction ordinances passed
in 1995 has shifted our focus to developing and offering incentive
and education based programs and activities to area businesses,
and the local community as a whole. The PVTMA’s mission is
to provide the community with alternative transportation support
services, as well as information, education, and advocacy with regard
to improving traffic congestion and air quality through the reduction
of single-occupancy vehicle trips.
Initially, the main focus of our organization was to work with
local employers and employees in reducing commute oriented trips
in our area. However, in recent years, the PVTMA has extended its
focus to also promote traffic, pedestrian and bicycle safety, as
well as to represent transportation concerns of the elderly and
disabled, children and young adults in our local community. As a
result, we have expanded our education programs and committee work
to represent not only local businesses but the community as a whole.
An active Transportation Management Association in South County
is essential to the maintenance and promotion of transportation
safety and efficiency, and the promotion of alternative transportation
in our area. The Pajaro Valley community is distinctly different
from its neighboring communities, both socially and demographically.
As a result, transportation concerns in the Pajaro Valley are different
than those of residents in neighboring communities. The PVTMA is
the primary agency in South County that provides transportation-related
services, professional support and information to local businesses
and the community. The goals and activities of the PVTMA are in
line with many of the goals and policies of the Regional Transportation
Plan, including:
“1.3 Improve road and transit efficiency by increasing vehicle
occupancy and transit ridership, and by providing cost-effective
specialized transportation services.”
“3.4 Encourage transit-oriented development and provide
alternatives to automobile commutes by linking land use decision
with transit, bikeway, pedestrian and park and ride investments.”
“5.2 Give high funding priority to pedestrian, bicycle,
and other alternative transportation mode improvement (programs)
that serve students.”
PVTMA Committee Participation
(for each committee, the PVTMA is a voting member attending
monthly/bimonthly meetings)
Interagency Technical Advisory Committee:
Committee shares information on local, state and federal transportation
programs, transportation planning efforts, and transportation project
implementation.
Elderly and Disabled Technical Advisory
Committee: Committee provides input on equitable
and efficient provision of specialized transportation services for
seniors, people with mental and physical disabilities and low income
individuals.
Pedestrian Sub-Committee of the E/D TAC: Sub-Committee priority
projects include developing a Pedestrian Access Report, mapping
pedestrian facilities in urbanized areas of all local jurisdictions,
and promoting curb cuts near transit and Para-Cruz stops.
Santa Cruz County Community Traffic Safety
Coalition: Coalition mission is to reduce traffic-related
injuries, while promoting the use of alternative modes of transportation.
The primary focus is on bicycle and pedestrian safety issues. The
Coalition educates all road users in safety practices to decrease
the risk and severity of collisions, and advocates for improved
conditions to make all methods of transportation safer.
Watsonville Pedestrian and Bike Safety Sub-Committee:
Sub-Committee works to facilitate goals and advocates for law enforcement
to increase helmet use and promote safe bicycle behavior in the
South County Area. This committee conducts outreach by participating
in various community events.
AMBAG-Transportation and Air Quality Region-Wide
Marketing/Promotional Campaign: Tri-county committee to coordinate
commute alternatives outreach campaigns in Monterey, San Benito,
and Santa Cruz counties. The campaign pools regional resources for
alternative transportation promotion and marketing, thereby maximizing
their return.
Action Pajaro Valley Advisory Board:
The mission of Action Pajaro Valley is to create a positive future
for the residents of the Pajaro Valley by facilitating an ongoing
collaborative process for planning, informing and serving as a resource
for the community.
Pajaro Valley Chamber of Commerce Government
Affairs Committee: Committee identifies and reviews all governmental
and transportation uses that impact the success of Pajaro Valley
Businesses and Agriculture, and formulates and implements action
plans for those uses.
PVTMA Ongoing Community Event Participation
• Ongoing booth sponsorship and participation in Day
of the Child, Watsonville Fourth of July Celebration, Monterey Bay
Strawberry Festival at Watsonville, and local
Chamber of Commerce Business Fairs.
• Bike to Work South County:
Sponsor annual events and attend planning meetings prior to event.
Also help with coordinating breakfast site in downtown Watsonville.
Currently our agency is assisting the Bike to Work agency in planning
for the upcoming Fall Bike To Work Week 2006.
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